What is a Multiple Listing Service (MLS)? The National Association of Realtors explains an MLS like this: An MLS is a private offer of cooperation and compensation...
Define: Commission The Merrian Website dictionary defines commission as “a fee paid to an agent or employee for transacting a piece of...
What is the National Association of Realtors (NAR)? Sourced from httpss://www.nar.realtor/about-nar “The National Association of REALTORS® is America’s largest trade association, representing 1.3 million members, including NAR’s institutes, societies,...
Define: For Sale By Owner A “For Sale By Owner” property is simply a home that is listed by the owner and not a licensed...
Define: Value Proposition Investopedia defines Value Proposition as the following: Value proposition refers to a business or marketing statement that a company uses to...
Define: Database Commonly referred to as Sphere of Influence. Your “Database” is list or collection of the contact information for people you...
Define: Sphere of Influence Commonly referred to as one’s “Database“. Your “Sphere of Influence” is list or collection of the contact information for people...
Define: Circle Prospecting Circle prospecting refers to the practice of calling homeowners who live near a target property and seeing if they may...
Define: E&O Insurance Wikipedia defines E&O Insurance as: Errors & Omissions (E&O) insurance is a form of liability insurance which helps protect professional...
Definition: Single Family Home A type of residential real estate property meant for a single family. Sometimes abbreviated to “SFH”.
Define: Conversion Rate With any type of lead generation, you might hear about “conversion rate”. Conversion rate is defined as the rate at...
Define: Conversion Cost Conversion cost is slightly different than other metrics we have talked about like conversion rate. Conversion cost is defined as...