Define: Conversion Rate

With any type of lead generation, you might hear about “conversion rate”. Conversion rate is defined as the rate at which an advertisement or ad converts visitor/ viewers to leads. Conversion rate is often displayed as a percentage or a fraction.

For example: My advertisement has a 5% conversion rate.

Updated on August 3, 2020

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About The Author

Jeffrey Buettner

Jeffrey Buettner started in real estate in 2008 during the era of short sales and foreclosures. Since then Jeff has been generating leads and teaching Agents about technology and marketing. Jeff is often a trusted resource to deliver step by step actionable advice for implementing technology and marketing strategies that work. Jeff currently writes about the Arizona real estate market on https://azdigest.com.

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Jeffrey Buettner

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