When thinking about lead generation, it’s important to understand all marketing has pros and cons.
What are the pros and cons of Facebook Lead Generation?
- Can Generate Leads At A Fairly Low Cost
- Great Targeting Options
- Leads Aren’t Always Ready To Buy Right Away
- No Easy Way To Target “Intent”
Okay, let’s talk about the pros and cons of generating real estate leads through Facebook advertising. So let’s talk about the pros first. Facebook advertising has always gotten a good has had a good reputation for being able to generate leads at a fairly low cost. So if you need if you want lots of leads lots of real estate leads pretty quickly, Facebook might be a good option for you. If we just think about how much time the average individual spends on their phone, spends on social media, a lot of people are on Facebook and that’s why ultimately you can typically generate Facebook leads at a pretty good cost. The other pro for Facebook lead generation, especially if you’re going to do it yourself is you can do some pretty unique things with retargeting and Facebook so you can do a facebook pixel on your website and do ads to people who have visited your website. You can post videos on your Facebook business page, and retarget people who’ve watched certain videos of yours. So that’s what makes Facebook advertising and Facebook lead generation so powerful. And that’s ultimately one of the big pros of it.