Are Scripts Important To Use?
In real estate, it is good to understand the importance of scripts. Real estate scripts are lines or dialogue you practice in order to have a good response if one of your potential clients asks a question.
Should you rely on or memorize scripts?
In my opinion, you should not 100% rely on or memorize scripts. You should, however, understand the concepts and points scripts try to convey. Then, when a situation presents itself, you can use what you’ve learned or practiced to have an honest conversation with someone.
Someone might ask what you do to earn your commission. If you’ve practiced a script that explains your value proposition, it might not sound genuine to simply repeat what you’ve practiced word for word. Instead, take the parts out that you believe are relevant to that situation, and use though to have a meaningful conversation.